Google Applying ‘Virtual Brain’ Technology to its Products.

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“We may be coming to creating proprietary technology that can be taught at the level of our own brains – thanks to Google.
The tech giant continues its effort to create software that can match or animals … human intelligence.
Results: Google intends to apply its own doctrine of software for their products, according to Technology Review.
Google is using artificial neural networks to recognize speech more accurately and decipher what the numbers of the houses are for Google Maps.
If we go back to this summer: this same software made headlines since learned to recognize cats, people and other things just by watching YouTube videos.
While the technology itself is innovative, a blogger from Extreme Tech says that Google’s attempts to create a computer brain, at the end it will not work.
“Not that I doubt individual achievement, or could be improved, but focusing on specific accomplishments ignores the larger problem: We have no idea of how to build a brain … the brain is complex in ways that dwarf the best CPUs we can build, and it does its job while consuming an average of 20 [Watts]. ”
However, one blogger believes GameRanx potential capabilities of the new technology of Google have a high limit.
“What else could make Google [pe with its Android operating system]? Help you help with homework, give the biography of a person in history, keeping up with current events? The possibilities are endless.”
A Google official said that the best comparison to their own teaching artificial intelligence is Apple “Siri”. It says it is, and I quote “primitive voice recognition.”
Google hopes to implement voice recognition on all its products.

In The Plex: How Google Thinks, Works, and Shapes Our Lives
by: Steven Levy
publisher: Simon & Schuster, published: 2011-04-12
ASIN: B0054U53WG

price: $8.99 (new), $5.34 (used)

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.

While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.

The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.

But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?

No other book has ever turned Google inside out as Levy does with In the Plex.

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